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MNsure Releases 2014-2015 Open Enrollment Marketing Campaign Requests For Proposals

5/19/2014 10:14:43 AM

FOR IMMEDIATE RELEASE

CONTACT: Jenni Bowring-McDonough
Media Relations Coordinator
jenni.bowring-mcdonough@state.mn.us
651.539.1976

ST. PAUL, Minn. - Today, MNsure released two RFPs relating to the 2014-2015 open enrollment marketing campaign, with a laser focus on increasing enrollment through the state's health insurance marketplace.

The new marketing and outreach campaign will seek innovative and flexible solutions for promoting MNsure while effectively reaching a diverse audience. Strong emphasis will be placed on targeting those without health insurance, facing barriers to coverage or who need to re-enroll in health insurance. Selected vendor(s) will be expected to work closely with each other and MNsure staff to ensure key objectives are met.

/about-us/rfp-contract/rfp.jspAdvertising RFP and Grassroots Outreach RFP.

Proposals are due on June 9, 2014.

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