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Tweet, Post, Share, Engage: MNsure Leads in Social Media Outreach

11/21/2013 10:14:43 AM

FOR IMMEDIATE RELEASE

Jenni Bowring-McDonough
Media Relations Coordinator
jenni.bowring-mcdonough@state.mn.us
651.539.1976

ST. PAUL, MN -MNsure is one of three state-based marketplaces leading the pack in Twitter followers and tweets, and its social media outreach has resulted in a total reach of 1.12 million people since May, MNsure announced today. MNsure is second behind California in total posts to Twitter with 1,102 tweets, and third behind California and Massachusetts with 1,744 Twitter followers.

MNsure has fielded more than 9,000 direct interactions through its social media channels, including Twitter, Facebook, YouTube and LinkedIn, engaging with consumers in more than 1,400 posts. Followers across MNsure's social media channels have nearly doubled month over month since May.

MNsure's current social media following includes:

  • 1,744 Twitter Followers
  • 1,227 Facebook "Likes"
  • 17,469 YouTube Views
  • 251 LinkedIn Followers

"MNsure is proud to be a national leader in social media outreach and engagement. Our social media channels are one of many ways we engage Minnesotans to help them find quality, affordable health insurance on MNsure at the lowest rates in the country," said MNsure's Public Relations Officer, John Reich.

MNsure utilizes social media to inform the public about updates, promote marketing messages, and respond to consumer questions and feedback, and has facilitated conversations among other state-based marketplaces around social media communication. MNsure makes a concerted effort to answer each question posed on its social media platforms, and refers inquiries to the MNsure Contact Center when questions involve applications or other private information. The Contact Center can be reached at 1-855-3MNSURE (1-855-366-7873). Find MNsure on Twitter, Facebook, YouTube and LinkedIn.

About MNsure 

Beginning January 1, 2014, all U.S. citizens and legal residents will be required to have health insurance coverage. For those Minnesotans who are uninsured, underinsured or looking for new coverage choices, MNsure is a one-stop health insurance marketplace where individuals, families and small businesses will be able to get quality health coverage at the lowest rates in the country. MNsure will empower more than 1 million Minnesotans to compare, choose and get help finding health care coverage. It will facilitate enrollment in public and private health insurance, determine eligibility for premium tax credits and allow Minnesotans to shop and compare between health care coverage options.

Open enrollment through MNsure began October 1, 2013 and runs through March 31, 2014. For more information about MNsure, how it will benefit Minnesota consumers and businesses and how to provide input visit mnsure.org.

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