Press and Social Media

MNsure-designed or recommended resources to help you:

• Expand your outreach efforts
• Connect with more Minnesotans in your area who need health insurance
• Promote the free application and enrollment help you provide

Press

Interested in connecting with local newspapers, radio, or TV stations to reach more Minnesotans? Contact MNsure Communications Manager Mary Robinson with your questions.

MNsure Social Media Toolkits

Ready-to-use social media posts and graphics for brokers and navigators, organized by topic.

Keeping MNsure Accounts Up-To-Date

Account Maintenance Toolkit (Word)

Posts in this toolkit are appropriate to share throughout the year. These messages are especially relevant in the months before open enrollment.

Minnesota Insulin Safety Net Program Toolkits

These toolkits include posts that can be copied-and-pasted and sent from assisters email and social media accounts. Images can also be used with assister-created captions.

• Insulin Poster for Certified Navigators (Professional Print Version) (Word)
• Insulin Poster for Certified Navigators (In-house Print Version) (Word)
• Insulin Email Toolkit for Navigators (Word)
• Insulin Social Media Kit for Assisters (Word)

Social Media Tips

Learn more about organic (unpaid) outreach and the general social media landscape:

• Social media strategy for nonprofit organizations
• Guidance for small businesses

If you’re interested in exploring paid advertising: Social Media Advertising in 2024