skip to content
Primary navigation

Certified Application Counselors

Role of a Certified Application Counselor (CAC)

Certified application counselors (CACs) are trained and certified to help people with MNsure questions. They do this as part of their jobs with organizations such as:

  • Hospitals
  • Clinics
  • Associations
  • Other groups

Organizations that serve as certified application counselors agree to:

  • Provide individuals and families with free assistance to help them achieve successful enrollments into health coverage through the MNsure marketplace
  • Comply with MNsure's data privacy and security standards and conflict of interest disclosure requirements

CACs are not insurance agents or brokers. They help people work through the process of applying and enrolling in the context of their daily job duties. They are not listed on the MNsure Assister Directory and are not obligated to help any consumer that contacts them for assistance.

Becoming a Partner

Certified application counselor organizations are formally contracted partners with MNsure. To become a partner, organizations must submit an application. MNsure is accepting applications on a rolling basis for a contract period beginning no earlier than July 1, 2019, and ending June 30, 2022.

Organizations will be notified of the outcome of their application. If approved, a contract will be sent to the organization for review and signature.

Submit questions to:

A sample contract is available: MNsure Certified Application Counselors Services Agreement Attachment A (PDF)

Training and Certification

Before actively assisting consumers through the MNsure marketplace, each staff member who will deliver direct consumer assistance at your organization must be certified by MNsure.

After a contract is executed with the organization the organization may submit a staff roster through their online Agency Management Program (AMP) account.

To be certified, staff must:

  • Pass a background check
  • Complete training and pass knowledge assessments

Training is available online, so courses can be taken when convenient. Training will:

  • Include web-based knowledge assessments
  • Most likely take less than 20 hours to complete

Certification is confirmed once a background check has cleared, training has been completed, and knowledge assessments have been passed. Once an individual is certified, they will receive a unique Assister ID number to use when assisting consumers.

Certifications are processed on or around the 1st and 15th of each month.


The Assister Resource Center (ARC) provides ongoing support and information to certified application counselors. During the contracting process, questions can be submitted to


Certified application counselors do not receive compensation for successful enrollments.

back to top