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MNsure Selects Grassroots Solutions and Clarity Coverdale Fury for 2014-2015 Marketing Campaign

8/22/2014 10:14:43 AM


CONTACT: Jenni Bowring-McDonough
Media Relations Coordinator

MNsure today announced they have selected Grassroots Solutions and Clarity Coverdale Fury to develop and implement MNsure's 2014-2015 marketing campaign. The announcement follows two requests for proposals encompassing community outreach and advertising.

"I am excited to move forward with two locally-owned, highly creative and experienced advertising and outreach firms," said MNsure CEO Scott Leitz. "Our sole focus is to enroll Minnesotans into comprehensive, affordable health insurance. These two firms have the experience we need and a reputation beyond reproach working on issues of health care, behavior change, and social marketing."

The new marketing campaign will launch this fall and will include a traditional and innovative advertising campaign, a state-wide grassroots outreach campaign, and a public relations component that will unify both campaigns.

"We are thrilled to have been selected to partner with MNsure ahead of the fall open enrollment period," said Ann Wiesner, principal at Minneapolis-based Grassroots Solutions. "MNsure has already enrolled more than 300,000 individuals in affordable, comprehensive health coverage. Spreading the word about how more Minnesotans can obtain necessary health coverage is something we are very excited about."

Clarity Coverdale Fury President Rob Rankin added, We are very pleased to be chosen to help MNsure achieve its enrollment goals through strategic marketing and advertising efforts. We feel a unique opportunity exists to help Minnesotans better understand the role that MNsure can play in their health care planning and decision making process."

The contract with Grassroots Solutions totals $1.2 million. The contract with Clarity Coverdale Fury totals $938,750.

Since the launch of MNsure, 300,085 Minnesotans have enrolled in quality, affordable coverage through MNsure. 180,566 are enrolled in Medical Assistance, 65,749 in MinnesotaCare and 53,770 in a qualified health plan. Between September 30, 2013, and May 1, 2014, the number of uninsured Minnesotans fell by 40.6% to a record low. Open enrollment for 2015 coverage begins November 15, 2014.

About Grassroots Solutions

Grassroots Solutions is a national consulting firm based in Minneapolis that focuses on getting people engaged and keeping them engaged in the issues that matter most to them. Since 1999, Grassroots Solutions has worked across the country with nonprofits, labor organizations, funders, political campaigns, corporations, and government entities to expand their grassroots capacity, win elections, achieve legislative victories, or address community concerns.

About Clarity Coverdale Fury

Clarity Coverdale Fury (CCF) is a full service, Minneapolis-based advertising agency that specializes in feeding the emotional connection between brands and people. Consistently producing results often doubling or tripling a brand's historical performance, their tools include strategic thinking and world-class creativity. Current brands in the agency's portfolio include: ClearWay Minnesota, International Dairy Queen, Chopin Vodka, Wings Financial and Red Gold Tomatoes among others. CCF currently blogs on the topic of Conscious Consumers. To learn more visit

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