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MNsure Television and Radio Advertisements Launch September 4

9/4/2013 10:14:43 AM


CONTACT: Jenni Bowring-McDonough
Media Relations Coordinator

ST. PAUL, Minn.-MNsure's television and radio advertisements, one part of MNsure's public awareness and outreach campaign, began airing statewide today. The broadcast spots supplement community ad placements such as bus and light rail train wraps, digital and traditional billboards, skyway panels, and posters placed throughout the Twin Cities, Rochester, Duluth, St. Cloud, Mankato and Moorhead. A portion of the campaign was launched on August 19.

MNsure partnered with BBDO Proximity in Minneapolis to develop the campaign titled, "Minnesota, Land of 10,000 Reasons to Get Health Insurance," which features Minnesota legends Paul Bunyan and his companion, Babe the Blue Ox. In television and radio spots, social media, out of home pieces and marketing collateral, Minnesotans will see Paul and Babe in myriad situations where health care coverage plays an important role.

The MNsure television and digital online advertisements can be viewed online at

About MNsure
MNsure is a one-stop health insurance marketplace where individuals, families and small businesses will be able to get quality health coverage at a fair price. MNsure will empower more than 1 million Minnesotans to compare, choose and get help finding health care coverage. It will facilitate enrollment in public and private health insurance, tell you if you qualify for premium tax credits or payment assistance and allow Minnesotans to shop and compare between health care coverage options from multiple insurance companies.

Open enrollment for individuals and families through MNsure begins October 1, 2013, and runs through March 31, 2014. For more information about MNsure, how it will benefit Minnesota consumers and businesses and how to provide input visit

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