BBDO Proximity Minneapolis announced today that the firm has been hired to create the public awareness and education campaign for MNsure. BBDO Proximity was selected in a competitive process to help develop a statewide campaign to increase awareness about this critical new resource for Minnesota consumers. Ultimately, more than 1 million Minnesotans are expected to use MNsure to access high-quality, affordable health insurance.

The integrated campaign will launch this summer and continue into the fall when MNsure opens for enrollment in October 2013.